Salim Ismail spent time investigating the concept of 10x companies. Organizations that manage to grow 10 times as fast, 10 times as big and 10 times as impactful as others. What is it beneath what the eye meets that holds these companies into an outlier category? He actually finds a list of behaviours and approaches that form the basis for the specific setup of these companies and these actually, reproducibly, lead to companies that break the barriers and become exponential organizations.

In its basis, the ExO companies are capable of working from a dream and refactor information into focus and applied organization to support that dream. They are so-called “illuminated by information”.

All the ExO companies have a clear and articulated Massive Transformative Purpose. An aspirational goal about measurably changing the way we do things, about changing the world. On top of that MTP, they possess at least 5 out of 10 of the attributes hidden in the acronyms IDEAS and SCALE:

Interfaces, Dashboards, Experimentation, Autonomy, Social, Staff on Demand, Community & Crowd, Algorithms, Leveraged Assets and Engagement.

Where IDEAS focus more on the left brain attributes of order, control and stability and the SCALE focusses more on the right brain attributes of creativity, growth and uncertainty.

  • Author Salim Ismail
  • Application Business
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  • Year 2014